Promotional Products: Helping Auto Dealers Survive an Economic Crunch

It is no secret that the economy is having an adverse affect on the auto industry as a whole. In general, the U.S. auto market sales have recently declined. As gas prices continue to rise, consumers and businesses everywhere are feeling the squeeze. Because it is a difficult time for auto dealers, every business decision is magnified and auto dealers must maximize their business efficiency. One way that auto dealers can survive is to improve their marketing and promotional campaigns.

Marketing and advertising become even more important when the economy is trending downward. The right auto dealership promotional product can increase the value of cars on the lot and also stimulate walk-in traffic. Promotional products are reasonably priced and affordable; therefore, a small investment in promotional products can pay large dividends for an auto dealership even if the result is only one extra auto sale.

However, simply deciding to re-focus marketing and promotional campaigns will not guarantee the success of an auto dealership. In addition, the dealer must actually choose the right promotional products supplier. Choosing the wrong supplier can end up being a costly mistake. It may seem obvious, but the first step is to use a promotional products supplier that specializes in auto dealerships. Specialized suppliers have a better understanding of their customers’ unique needs. A good auto dealer promotional products supplier should also have each of the following characteristics:

• Product Variety: You should be able to purchase all of the auto dealership promotional products that you need from a single supplier. That supplier should offer everything from markers and paints to clip on flags to windshield promotion. Making one purchase from a single supplier streamlines business by saving time and also shipping costs.

• Shipping: Many suppliers have recently raised their shipping rates. However, there are some suppliers that have absorbed excess shipping costs and passed the savings on to the auto dealer. Also look for a supplier that has a damaged goods return guarantee.

• Low Price and Satisfaction Guarantees: Some suppliers offer to match any competitor’s price. If you buy promotional products in bulk and find a lower price later, a low price guarantee can result in significant savings. Another sign of a good supplier is a one hundred percent satisfaction guarantee. Such a guarantee shows that a supplier not only stands behind its products, but also its customer service.

• Security Certificates: Internet fraud is a legitimate concern in today’s online marketplace. However, there is technology that provides web sites with the ability to make secure transactions. The best supplier web sites will display certificates from companies such as VeriSign Secured, Digicert, or SecurityMetrics that guarantee that high security standards are maintained.

• Experience: A final factor to consider is experience. Instead of using an amateur auto dealer supplier, rely on an experienced supplier for your promotional product needs.

Sid Savage Auto Dealer Supply has been an industry leader for over 60 years. To order a catalog, shop online, or have your questions answered by a knowledgeable customer service representative, log on to www.sidsavage.com or call 1-800-521-1712.
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